The development of a business plan in writing leads to a critical and highly useful examination of the most important aspects of the company. Business plans contain information on products, markets, marketing/sales, organisation/operational procedure, chances/risks, budgets and financial plans and thus establishes a “central theme” for your company. Moreover, it simplifies alignment and decision making.

The regular creation or customisation and further development of a business plan should be as much a matter of course for every company as drawing up your annual financial statement. Although different from your annual financial statement, which consists of facts such as “business transactions” from the previous financial year, a business plan must be worked out in a conceptual manner. It constitutes a planning tool for the future.